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Find out the issues that you need to be aware of before committing huge amounts of time to endless twiddling of the new WordPress site you're building.
View ArticleWriting About Your Business –“Me”, “We”, or Third Person? A Simple Guide
This article shows you how to find a voice for your business in print that is authentic, believable and credible. First person, the "editorial we," or the third person all have their place - understand...
View ArticleUsing Social Media to Promote Content Marketing
If you don't yet have a mailing list full of subscribers to your blog or content marketing campaign, you will want to read this article. Your content marketing can really use some assistance from...
View ArticleDumb Things People Believe About Copywriters and Copywriting
Here are the most irritating, dubious, widespread, just – plain – wrong narratives about copywriting and copywriters that I have encountered.
View ArticleA Surprising Finding: Google Doesn’t Eat Its Own Dogfood
Google has a surprising way to reach new paying customers for its Adwords service. Let's examine what that means to you.
View ArticleLet’s Call it the “Unique Enough” Selling Proposition
Many business operators get hung up on exceptionalism. The idea of a "Unique Sales Proposition" doesn't feel quite right. Does your business REALLY have to be so unique? Let's see.
View ArticleA Buyer’s Guide to Content Marketing
Learn how to plan the right level of spending and action for content marketing for your business.
View ArticleWhy Your Inbound Leads are Low Quality
Receiving leads that can be converted to sales requires marketing that effectively reaches key decision makers as well as advocates and stakeholders. Let’s examine one example of a failure to market...
View ArticleHiding in Plain Sight: How Techie Marketers Bury the Lead
Web visitors and readers need a reason to hang around and read about your product. Give it to them. By making it easy to see what your page or article can mean to them. Don't bury the lead.
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